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  • Hinz Chan

2020 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

Once again, Tableau and Microsoft are clear leaders in Analytics and BI Platforms

Gartner 2020 Magic Quadrant for Analytics and Business Intelligence Platforms

Gartner, a global research and advisory firm, published its most recent Magic Quadrant (MQ) for Analytics and Business Intelligence Platforms. Like in previous years, Microsoft and Tableau are the clear leaders in modern analytics and business intelligence (ABI) platforms. This should come as no surprise, as both Tableau and Microsoft have been consistently positioned as leaders for 21 years combined.

Analytics and Business Intelligence Platforms

ABI platforms emphasize self-service and augmentation, while being easy-to-use with a full analytic workflow – from data prep to visual exploration and insight generation. As a Tableau Partner, Onware Business Solutions mostly focuses on Tableau by providing consulting services, as well as, acting as a reseller. However, we are also a Microsoft Partner and have experience developing custom software solutions and working with the full Microsoft stack, including Power BI.

What is Gartner's Magic Quadrant (MQ) and why is it important?

Gartner’s MQ are a series of market research reports that uses proprietary qualitative research and analysis to evaluate positioning of technology vendors based on defined criteria and their relative strengths and weaknesses.

Technology vendors are positioned based on inputs from client interactions, vendor strategy days/briefings, RFPs, vendor videos, vendor questionnaire and evaluation of each product.

“The market for self-service ABI platforms continues to grow at speed,” commented Dean Doige, Gartner Executive Partner, “the construction industry is embracing the use of these platforms to help ensure on time and quality delivery of projects.”

Some regard it as the is the “Consumer Reports” of software and large enterprise will use the MQ to narrow down their top choice.

What determines Completeness of Visions (Y-axis)

Several important factors are used to determine vision completeness including roadmap, marketing/sales/industry/vertical/geographic strategy, as well as, innovation.

What is ability to Execute (X-axis)

Execution is largely based on input from consumers and based on product capabilities, sales experience, ease of use, support, business benefits, market responsiveness, track record, and others.


While Microsoft is ahead in both execution and vision, Tableau has closed the gap significantly compared to 2019. Both moved up in execution, Tableau more so; however, like the majority of vendors, both moved backwards on the vision axis. There were no other new vendors in the leader quadrant, and the other leaders - Qlik and ThoughtSpot - moved backwards, leaving both Microsoft and Tableau as top-in-class leaders.

There were a couple new entrants into the 2020 Magic Quadrant - Alibaba Cloud and Dundas - and GoodData was the only vendor to fall out.

Since Onware Business Solutions partners with both Microsoft and Tableau, we want to focus on these two platforms and see what Gartner is saying.


Microsoft has both a comprehensive and visionary product roadmap with significant market reach through its Microsoft Office products. Microsoft offers data preparation, visual-based data discovery, interactive dashboards and augmented analytics in Power BI.


  • With its low price point and inclusion into Office 365 makes it the automatic choice in many organizations.

  • After its 2019 updates, Power BI Pro cloud services functionality improved more than most of its competitors by including innovative capabilities for augmented analytics and automated ML. By leveraging Azure’s capabilities, Power BI implemented AI-powered services, such as text, sentiment and image analytics.

  • Microsoft continues to invest in a broad set of visionary capabilities and to integrate them with Power BI.


  • Compared with its cloud service, Microsoft’s on-premises offering has significant functional gaps, including dashboards, streaming analytics, prebuilt content, natural language Q&A, augmentation and alerting. None of these functions are supported in Power BI Report Server.

  • Microsoft is more inflexible as its offering runs only in Azure.

  • Power BI offers a very wide range of data connectors, but performance is inconsistent and encourages data to be loaded into the platform


Tableau enables users to access, prepare, analyze and present findings in their data through a visual experience. It has powerful marketing and expanded enterprise product capabilities. In addition, it accelerated its innovation with new augmented capabilities, new analytic features, as well as, new data and server management products.


  • Tableau’s overall experience score is well above average with users continuing to show a fanlike attitude towards the product

  • Its program allows greater flexibility with a wide range of data connections, and ease of visual exploration and data manipulation

  • Consistently on evaluators’ shortlists, Tableau continues to grow its user base with users upgrading to the latest version and expressing positive experience


  • Tableau were clear leaders in the data discovery phase of the ABI market, but as the industry shifts to augmentation, they will need to continue balancing short and long-term roadmap priorities as new disruptive entrants enter

  • New data and server management products were added in 2019; however, customers still perceive weakness in the areas of governance and administration. Tableau will need to build awareness of these capabilities in their new products.

  • Tableau viewer is and low-cost solution for analytic consumers; however, for other products like data and server management add-ons, new functionality it may require them to pay extra.

What does it mean for you?

As Gartner outlines, there are strengths and weaknesses for both Microsoft and Tableau. Ultimately, the decision between the two may be based on your needs and current infrastructure. Both are clear top-in-class and market leaders and used by hundreds of thousands of people all over the world.

If you are unsure which solution is best for you, Onware Business Solutions is here to help. We have extensive experience using ABI platforms for tasks such as monitoring volume or resolution times, workload distributions, sales and KPI tracking, construction and project management, budget administration and financial analysis. Our clients range from small to large organizations, including general/sub/specialty contractors, government entities, construction owners, service providers, architects, engineers and consultants. Like for them, we can help you find your optimal solution.

Contact us today and let us unleash your data.